My main contribution long term is professionalizing an
organization by rebranding and building a content management
system, as well as putting together a small marketing team to
execute the strategy that I designed and implemented.
All tasks mentioned below were part of my plan to
professionalize the organization by building a sustainable
strategy, that will continue working from there towards the
future. I left a conscious brand identity and a strategic mix of
marketing channels to support marketing communication
strategy.
By implementing a targeted content strategy I increased hits and
goal conversion rates by 5% and 15%, respectively, using online
marketing campaigns.
Focussing on creating customer engagement and branding in the
earlier days of social media and content marketing. Assisting my
manager in his personal branding by serving as a ghost blogger
and writing speeches for national TV appearances.
For this role I relocated to New Zealand to set up an overseas
office. Furthermore, I played an active role in the planning,
budgeting and monitoring of sales results.
Highly intuitive communicator that adapts easily to new environments.
Due to my varied background and personal interest in a wide range of subjects I can relate to any marketing challenge. As a marketing director I design and implement marketing and communications strategies using a balanced mix of online and offline marketing and communication tools to meet the needs of any targeted audience. I am responsible for brand identity and develop new markets where possible to expand business whilst staying true to company values.
As a natural communicator and people person I get energy out of meeting people, building a network and connecting the right people. I’ve put this further into practice by teaching networking and communications workshops for the 3310: School of Millennials, a program based on equipping Millennials with the right values and skills to survive the new era.
To satisfy my writing aspirations and get more out of my experiences as a traveller I write articles for Travelers Magazine, an online Dutch travel website that serves as KLM’s third biggest affiliate partner in Europe.
Feel free to reach out and connect on any of the above mentioned subjects. I am always happy to serve as a brainstorm partner or soundboard.
Teach communication skills for network events.
Travelers magazine is the 3rd biggest affiliate partner for KLM.
